Sugar reduction:
preserving taste with flavourings

How can you reduce sugar while preserving taste in food and beverage products?

By combining sensory analysis with flavour creation. Expressions Aromatiques designs tailor-made natural and synthetic flavouring solutions, perfectly suited to reduced-sugar applications.

French expertise as a guarantee of world-class quality

Located in south-eastern France, Expressions Aromatiques benefits from a privileged location at the heart of the world’s cradle of perfumery and flavour creation. Specialising in the creation, development, production and distribution of flavourings for the food and beverage industries, Expressions Aromatiques offers global players extensive technical expertise.

Thanks to this recognised expertise, manufacturers have access to a wide range of flavouring solutions:

  • Natural and synthetic flavourings.
  • Various formats: liquid flavourings, powder flavourings obtained by simple blending, spray-dried encapsulated flavourings and extruded encapsulated flavourings.

Technical expertise to meet
the sugar reduction challenge

Today, sugar reduction has become a major concern for health-conscious consumers. According to the Innova Lifestyle and Attitudes Survey 2023, one in three consumers believes that reducing problematic ingredients is the best way to make “indulgent” products healthier. Sugar also ranks first among the ingredients consumers most want to limit worldwide (ahead of fat and salt/sodium).

How Expressions Aromatiques meets this challenge

Offering healthier recipes while preserving the original taste is a real technological challenge for the food and beverage industry.

Creation and sensory analysis

Our flavourists work closely with our sensory analysis department to develop flavourings that meet our customers’ taste expectations.

Innovation and tailor-made solutions

Every flavouring project comes with its own specific constraints. Our teams analyse:

  • Regional or global regulatory requirements.
  • Constraints inherent to manufacturing processes.
  • The specific requirements of each application.
  • Consumer taste preferences and expectations.

End applications

Reduced-sugar soft drinks

Reduced-sugar dairy products

Commitment to naturalness

To meet end consumers’ expectations, our solutions include natural flavourings.

Discover our unique expertise

Explore the full range of our solutions

Frequently asked questions

Why use flavouring solutions in a reduced-sugar product?

Reducing or removing sugar from recipes changes the taste profile and the perceived intensity in the mouth. Using suitable flavouring solutions helps offset this loss of flavour and preserve the original taste consumers are looking for, while meeting the requirements of healthier formulations.

Our flavourists work closely with our sensory analysis department. Together, they design and adjust flavourings (liquid, powder, spray-dried or extruded) according to the end application (beverages, dairy products), the industrial process and the regulatory constraints in force.

Absolutely. More than just a supplier, Expressions Aromatiques acts as a true strategic partner. Every sugar reduction project is unique: our technical sales teams and flavourists work closely with you to analyse your technical requirements and develop the most effective flavouring solution, tailored to your end applications.

Contact us to find out more

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